Howard Ghedia initially created Lifestyle Planner as a tool to assist the running of his business, which specialised in financial planning, accounting, tax and wealth creation services. Following conversations with other professionals in the industry and through personal experience, it was soon realised that this website tool was something that would assist other Financial Planners better manage their clients information and provide them with current, accurate information. The tool would also benefit their clients by making the process of collecting financial data easier and less time consuming.

Howard then questioned – why limit this system by making it only available to Financial Planners and their clients? If he was going to make a greater impact on the savings culture within Australia, why not make it available to everyone via the internet? This tool could benefit every Australian who wishes to improve their financial situation by making budgeting easier, offering a simple and effective savings and cash flow system where they could keep any eye on their finances, and also learn to better manage their money.

Howard, like many successful businessmen has had his ups and downs in the past, nevertheless it was his determination in the down times that has seen him become successful today. He lives by the motto “there is no such thing as failure, only feedback”.

Having experienced tumultuous times first hand, Howard understands the pressures that ordinary Australians are experiencing in these difficult economic times and is passionate about helping others achieve lifestyle freedom and prosperity.

Howard enlisted the services of others he felt would benefit the business to realise his dream. His selection criteria included:

a shared passion to make a difference

a belief in the product and associated services to ensure our customer's success

demonstrated integrity, honesty and respect for others